Gain National Recognition for Promoting Direct Deposit
Source: U.S. Department of the Treasury, Financial Management Service
Registration for the second-annual Go Direct Community Ambassadors Program is now open! This new and improved recognition program, which runs from October 2009 through May 2010, was designed by the U.S. Department of the Treasury’s Go Direct campaign to identify and officially recognize community- and medium-sized financial institution partners that go the extra mile in promoting direct deposit to senior citizens, people with disabilities, veterans and others who receive federal benefits. All financial institutions with fewer than 100 branches are invited to register online by visiting the Community Ambassadors page of www.GoDirect.org. The deadline for registration is September 30, 2009. Financial institutions with more than 100 branches are eligible for the Go Direct Champions program. Details about the Champions program are available on the Go Direct Web site.
The Go Direct Community Ambassadors Program is simple to implement and provides a flexible way to demonstrate a commitment to your community’s financial health. Program guidelines require financial institutions to implement two Go Direct campaign activities during one of the three peak campaign months: October (Crime Prevention Month), February (Go Direct Month) and April (Financial Literacy Month)/May (Older Americans Month). Financial institutions that successfully participate in the Community Ambassadors Program will receive a letter of recognition and certificate from Treasury’s Go Direct campaign.
Participation provides benefits to your financial institution and your community. You will:
- Gain recognition from Treasury’s Go Direct campaign for your efforts.
- Receive a Web banner and suggested newsletter copy you can use to announce your recognition as a 2009/2010 Go Direct Community Ambassador to your staff, customers or members.
- Help your customers or members simplify their lives, protect their identity and gain more control over their money.
- Increase loyalty and satisfaction among your customers or members.
- Learn how your success in driving direct deposit compares with your industry peers.
- Reduce your amount of paper-based transactions.
- Underscore your commitment to community service.
Thanks in large part to the efforts of more than 1,400 partners – financial institutions and community-based organizations – the Go Direct campaign has helped more than 3 million Americans make the switch from paper checks to direct deposit. Through participation in the Community Ambassadors program, your financial institution can help keep this momentum going.
Participants in the Community Ambassadors Program will have access to a variety of free Go Direct materials for promoting the benefits of direct deposit among the people you serve. For more information about the Community Ambassadors Program or Go Direct, call 952-346-6055, or visit www.GoDirect.org.