NACHA’s Mobile Banking Teleseminar Series
Register and pay for 4 teleseminars and receive the 11/13 “Merchant Experiences with Mobile Commerce” teleseminar for FREE! Offer good through June 8, 2008. See registration form for details.
Registration will be via the NACHA website, EastPay members are elgible for Member pricing.
June 9, 2008 – 1:30 p.m. – 3:00 p.m. Eastern Time
Case Studies from Bank Mobile Implementations:
Mobile payments are gaining momentum and the financial services industry is beginning to seize the opportunity to expand their payment services into the mobile world. The banking industry has adopted several approaches to turn mobile phones into financial tools by offering:
• Bank services through phones built-in browsers
• Text messaging for inquiries or to submit payment instructions
• A customized, downloadable application
• A combination of all of the above
Speakers explain critical steps to implementing a mobile banking solution, including lessons learned and relevant consumer adoption trends. Speakers also address the challenges and opportunities afforded by the mobile channel including predictions for future growth.
July 23, 2008 – 1:30 p.m. – 3:00 p.m. Eastern Time
Security Considerations for a Mobile Commerce Environment
The mobile revolution is here! While wireless mobility presents increased independence and power for “virtual” commerce, it also raises considerations for enterprise and consumer vulnerability. Businesses need to understand that all mobile deployments entail risk, and an extensive range of solutions exist for securing mobile devices and applications. Speakers assess the real-time threat environment to mobile commerce, examine the range of risk scenarios to payments in the mobile channel, and share best practices for risk mitigation and securing this nascent channel.
September 9, 2008 – 1:30 p.m. – 3:00 p.m. Eastern Time
Mobile Market Research Perspectives
Market analyst research has provided considerable insight into the evolution of the mobile marketplace. Multiple perspectives exist that can guide the future of mobile banking and mobile commerce by the financial services industry. Speakers share data to better understand the customer perspective and behavior patterns of early adopters and predictions for the mobile channel and how banks and credits unions can develop strategies to capture appropriate market segments for adoption. Participants learn from analysts how to prepare for the future and create consumer loyalty using the mobile channel. Speakers also share their predictions for mobile and the value proposition for emerging solutions such as near-field communications and other proximity-based applications.
October 1, 2008 – 1:30 p.m. – 3:00 p.m. Eastern Time
International Mobile Developments: Lessons from Abroad
The Philippines, UK, New Zealand, India and South Africa have all demonstrated the extent and potential of mobile banking abroad. Business models change from market to market, country to country, depending on consumer demand and demographics. Speakers address the importance of market segmentation for mobile deployments in the context of international mobile solutions. Other considerations include an understanding of how location factors into the development of a mobile platform and the role of the carrier networks abroad versus in the U.S. Speakers explain what U.S. banks can learn from the international market, mobile platforms, consumer habits and profiles to benefit current efforts and ensure future success.
November 13, 2008 – 1:30 p.m. – 3:00 p.m. Eastern Time
Merchant Experiences with Mobile Commerce: Case Studies
Merchants are intrigued by the mobile channel but want a cost-effective way to offer this as an alternative solution to consumers. Speakers speculate the potential business case for mobile commerce platforms from the merchant perspective. Speakers also address the role of wireless carriers and banks. What gatekeepers will emerge in these new ecosystems? How will mobile commerce land on the monopoly board of the payments system?
NACHA’s Teleseminar Series is hosted by NACHA – The Electronic Payments Association
& The Regional Payments Associations.
For more information, visit www.nacha.org or www.electronicpayments.org
